The most important insurance trends 2024 | Research and insight


Industry drivers and insurance companies’ chances of success in the coming year

In response to uncertain macroeconomics and growing insurance concerns, forward-looking organizations across the insurance industry are engaging in business and operating model restructuring. Looking ahead, we expect carriers to focus on initiatives that enhance underwriting profitability, enhance sustainability and inclusion, and leverage generative AI to enhance operational excellence.

Drivers of success will include improved customer experience that fosters trust and loyalty, rapid product innovation, increased upselling and cross-selling opportunities, and identification of new revenue streams.

Read our new report, Top Insurance Trends 2024, to explore strategic insights and tactical use cases to help ensure profitable growth and future readiness across the property, casualty and life insurance industries.

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