Sunday update: How bad will Super Bowl weekend be this year? We realize that Kenneth Branagh’s romantic mystery has failed; Death on the Nileopened to more over the Big Game weekend ($12.8 million) two years ago, when moviegoers were afraid of Omicron!
Super Bowl weekend, though a dampener on Sunday business, was a box office window that could still produce results, even for films aimed at men. As happened in 2015, when it was the sixth weekend of… American sniper It collected $ 30.7 million, or in 2020, when it is the third weekend of Boys are bad for life It did $17.6 million.
Last year’s Super Bowl weekend gross was $52.6 million, per Box Office Mojo, led by Warner Bros.’ Magic Mike’s last dance With an opening of $8.3 million. This year, we’re down to $40 million, -24% from last year, due to the lack of a notable major release at the studio level. This is also our lowest weekend overall year to date at the box office for 2024. BTW, this is not the lowest overall Super Bowl weekend at the box office; Which belongs to the Covid-stricken year of 2021 when all films grossed $7.7 million.
In terms of what has changed since Friday in the standings – not much; It’s gotten a little lower.
On Super Bowl weekend, we have a poorly directed Apple Original Films movie directed by Matthew Vaughn Argyle He is now in $6.5 million, down 63% in its second weekend, for what would be a 10-day cume of $28.8 million in 3,605 theaters. The final take here at the domestic box office according to industry sources is $45 million, the lowest amount of Apple original films since the Oscar-nominated film. Moonflower Killers ($67.8 million) and Napoleon ($61.5 million).
Kathryn Newton in “Lisa Frankenstein”
Focus Features/Everett Collection
Focus Features attempted a counter-program this weekend with its Zelda Williams teen comedy Lisa Frankenstein, It targets young women and art audiences. Booked at 3,143 theaters, it’s just under $4 million for the weekend $3.8 million. It was never expected to be I mean girlsrather a teen comedy aimed at high-profile audiences in 2019 Booksmart – but that came in higher with $6.9 million in 2,505 theaters.
Lisa Frankenstein The cast had some power on social media, with Cole Sprouse with 41.5 million followers, Lisa Soberano with 29.6 million fans, Geena Davis at 9.3 million, Kathryn Newton at 2.4 million, and director Zelda Williams at 659,000.
However, social media analytics company RelishMix saw that the clouds were beginning Lisa Frankenstein: “the film It received some pushback from those who dismissed it as a teen movie, comparing its benign innocence to a Disney Channel project — but the inclusion of actor Cole Sprouse (best known for his childhood stints on Disney Channel) Suite life of Zack and Cody And Life in a suite on deck) may enhance this connection. While the similar atmosphere of Burton and Depp’s films has excited many, some feel that this tears off the style of these individuals, even describing this film as “bubble gum”.
Lisa FrankensteinWritten by Oscar-winner Diablo Cody, the film revolves around a girl who has a crush on a dead guy. After a horrific set of circumstances brings him back to life, the two embark on a journey to find love, happiness—and some missing body parts. The film, which received unfavorable reviews with a 51% Rotten rating, stars Cole Sprouse and Kathryn Newton. The RT audience score was better at 77%; Ditto CinemaScore which gave it a B grade.
The turnout was 58% women, 69% of those attending were between 18-34 and the largest show (unsurprisingly) was 18-24 year olds at 35%. Diversity offerings were 57% Caucasian, 22% Hispanic and Latino, 7% Black, and 8% Asian. Most of the film’s business is in the East, South Central and West, with AMC Burbank being the film’s highest-grossing location, at nearly $15,000 since Thursday night.
The pic’s $1.74 million on Friday includes $700,000 from Thursday night previews. By the way, that $4 million was at the low end of the tracking estimate, which was between $4 million and $6 million. The picture is cheap at $13 million before P&A. Focus features would be good.
Fifth weekend for Amazon MGM’s Jason Statham film beekeeper In third place, with a Friday of $962,000, for three days $3.4 million In 3,057 theaters, -35%, total run $54.6 million. This result is ahead of the titles of Statham’s works such as crank ($28 million), mechanical ($29 million), all three Transporter movies, and Mercenaries 3 ($39 million). But it’s a long leap past Mig 2 ($83 million), the British star’s next single benchmark.
Some Super Bowl trivia: According to Comscore, since 2006, the top-grossing films during Super Bowl weekend have been Disney films. Hannah Montana: Miley Cyrus The concert film from 2008 with a $31.1 million opening, the sixth play of the weekend American sniper From 2015 ($30.66 million) and the romantic film Channing Tatum Dear John From 2010 ($30.46 million opening).
Chart:
1.) Argyle (App/Uni) 3,605 theaters, Friday $1.96 million (-70%) Saturday $3.2 million Sunday $1.2 million 3 days $6.5 million (-62%) Total $28.8 million/Week 2
2.) Lisa Frankenstein (Foc) 3,144 theaters, Friday $1.74 million, Saturday $1.3 million, Sunday $690,000, 3 days $3.8 million/Week 1
3.) beekeeper (AMZ MGM) 3,057 (-220) theaters, Friday $962K (-26%) $1.8M Sunday $650K 3 days $3.4 million (-35%), total $54.6 million/Week 5
4.) Wonka (West) 2,764 (-146) Theaters, Friday $775,000 (-25%) Saturday $1.68 million Sunday $670,000 3-day $3.125 million (-33%), total $205.2 million/Week 9
5.) the chosen (Al-Fateh) 1,955 (-304) Friday 852 thousand dollars (-51%) Saturday 1.35 million dollars Sunday 947 thousand dollars 3 days $3.15 million (-57%)/total $12.5 million/Week 2
6.) Immigration (Sickness/university) 2,684 (-146) Friday $660,000 (-22%) Saturday $1.6 million Sunday $730,000 3 days 3 million dollars (-28%), total $110.1 million/Week 8
7.) Anyone but you (Sony) 2,805 (+186) Friday $935,000 (-11%) Saturday $1.34 million Sunday $425,000 3 days $2.7 million (-20%), Total $80.1 million/Week 8
8.) I mean girls (Parity) 2,620 (-487) theaters, Friday $565,000 (-44%) Saturday, $1 million Sunday, $355,000, 3 days $1.92 million (-50%), total $69.1 million/Week 5
9.) Sand dunes (Repeat) (Leg/WB) 2,100 theaters, Friday $570,000 Saturday $806,000 Sunday $284,000 3 days $1.66 million the total $110.55 million/Week 121
10.) American fantasy (AMZ MGM) 1,462 (-440) Theater, $402K (-35%) Saturday $662K Sunday $265K 3 days $1.32 million (-45%), total $17.3 million/Week 9