Direct Line’s new boss is insurance ‘royalties’ – but can he turn the company around?


With a millionaire father who reinvented insurance with meerkats and Comparethemarket.com, Adam Winslow is seen as one of the royalty of the sector. No wonder there was a lot of talk about him taking a top position in the industry.

His big move came in August, when he resigned from a key role running Aviva’s general insurance business – perhaps a stepping stone one day to the top job at the FTSE 100 insurer – and signed on to become CEO of the smaller Aviva, 44-year-old Winslow. Which suffers from losses. Maker and very troubled competitor, Beeline.

On gardening vacation While the start date is being finalized, the freezing temperatures of the last few days will be a cause for concern not only for the more delicate plants in his garden, but also for potential plants.

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