“Sweet Planet”, one of the most prominent co-productions between China and Europe in recent years, will be broadcast on China Global Television Network starting Friday.
The six-part culinary documentary is a co-production between global millennial-focused cable operator Insight TV, Netherlands-based production company JOIIN, and CGTN. Explores the culinary and cultural influence of sugar on culinary and food rituals around the world. In each episode, viewers not only learn about sweet creations, but also learn the stories of the local chefs, farmers, and artisans behind the delicious foods.
Production visited Reykjanes in Iceland for salt, China’s Xinjiang for grape growing, the Netherlands for mead production, sweet shops in Copenhagen, maple sugar shacks in Canada, taro paste production in Fuzhou, and Ushuaia in Argentina for its sweet desserts.
“Sweet Planet” will be available on CGTN’s six channels, across 68 languages, with more than 700 million viewers worldwide. It will also be available on CGTN Digital, which can be accessed via CGTN.com, CGTN mobile apps, YouTube, Facebook, Twitter, Weibo and other social media platforms with over 600 million followers worldwide.
Insight TV’s global channels reach more than 400 million households in 56 countries, across 12 languages. It is also available for licensing to additional channels and platforms.
The series was launched at an event in The Hague attended by Insight TV CEO Rian Bester and Qian Fang, Director of Programming at CGTN Europe.
“This co-production marks the beginning of a recurring series format that we are confident will be well received in China and across CGTN’s international channels, but also on Insight TV channels around the world,” Bester said.
JOIIN, whose activities include content production and distribution, a global network of creators and IP monetization, has a creative center in Amsterdam and BD and an operations center in Beijing. These serve clients in the Eurasian territories with a particular focus on Greater China and Southeast Asia.