China’s price wars help spark US$157 billion losses in mainland consumer stocks, as Alibaba, Yum China and BYD pull back from market


Consumer stock metrics were the worst performers MSCI China Index Since the end of last September, after the real estate procedure. The total market capitalization of companies included in the two consumer indices has declined by about US$157 billion since then.
Consumer stocks have been the worst performers on the MSCI China index since the end of September 2023. Image: Shutterstock
The biggest hurdles for the MSCI index in this period include the e-commerce giant Alibaba Group HoldingRestaurant operator Yum China Holdings And electric vehicle maker BYD Company – All of which offered huge discounts. Alibaba owns the South China Morning Post.

The world’s second-largest stock market has started 2024 on a dismal note, with the MSCI China Index already down more than 4 percent so far this year. The third consecutive annual decline will culminate in 2023.

“The bigger picture is that weak demand is leading to a deflationary environment, which bodes particularly well for companies that cannot achieve higher volumes at lower prices,” said Daisy Lee, fund manager at EFG Asset Management HK.

The electric vehicle industry has been among the hardest hit by intense competition as growth slows, with Chinese manufacturers following suit. Tesla Reducing prices to boost sales. BYD and their local peers including Exping And Lee Otto It has lost billions of dollars in market value in the past few months.

Tesla is cutting prices in China to maintain its grip on the premium electric vehicle market

“Retail prices are falling rapidly,” Morgan Stanley analysts wrote in their 2024 outlook for the Chinese electric vehicle sector. “While domestic brands, in general, fared better than luxury and foreign brands in terms of expanding discounts, we expect discounts to expand further in the first quarter of this year on the back of seasonal influences.”

Even China brags Internet Giants, such as Alibaba and… JD.com Seeing their stock prices collapse, as they engage in a fierce battle for market share. It has brought the price war into the US PDD HoldingDiscount site operator Pinduoduo On the mainland and Timoone of the rare bright spots in China E-Commerce industry.

Many economic and market observers hope lower interest rates and government spending will help prevent the country from entering a deflationary spiral.

Fund managers said the next catalyst they are monitoring is pricing and sales data around the world Lunar New Year in February, which will provide further evidence of consumer confidence.

JD.com and Alibaba’s Taobao push ‘refunds only’ policy to rival Pinduoduo strategy

The next few weeks may also be crucial for political action, since Chinese leaders will soon prepare for the summit National People’s Congress. This annual legislative session, held in March, is where the government is expected to announce its official growth target for 2024.

A survey conducted by Morgan Stanley late last month indicates that consumer sentiment has improved seasonally before the holidays. However, “sustainability is in doubt amid slowing economic recovery,” analysts, including Lilian Lu, wrote in a note.

Salary cuts and job losses remained among households’ top concerns, they wrote, adding that the number of consumers expecting the economy to deteriorate rose by 2 percentage points from November to 13 percent.

Overall, there is little hope of a quick solution. Citigroup expects consensus estimates to decline liner And Anta sports products In the next results season, influenced by foreign competition and pushing into lower-tier cities with cheaper products.

Fast food companies are still in a long battle for customers, with some offering full meals for around $3. It’s hard to make money at such low prices.

“We expect industry margins to erode until the irrational price war ends,” Kevin Yin, an analyst at JPMorgan Chase & Co., wrote in a note while lowering estimates for Yum China. “No player is immune” to the headwinds caused by slowing demand growth in the country, he said.

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