Car insurance is often not at the top of your mind when you think of comedy. But many insurance companies use humor to promote their brands and get customers to think about them when it’s time to get a new auto insurance policy. One of the most prominent spokespeople for car insurance ads is “Jake from State Farm”, a character played by actor Kevin Miles.
Jake from State Farm often appears in funny TV commercials with professional athletes like Patrick Mahomes of the Kansas City Chiefs. But despite his famous co-stars, State Farm’s Jake is an unassuming character. Jake offers friendly explanations on how State Farm insurance helps people save money while bundling home and auto insurance.
Let’s take a look at some of the reasons why Jake from State Farm is an effective auto insurance advertising mascot, and how this State Farm advertising message can help you save money on auto insurance.
Jake from State Farm: Putting a human face on auto insurance
It’s not always clear in commercials why Jake from State Farm spends so much time hanging out with professional athletes talking about car insurance. But Jake isn’t just a character in a TV commercial; It is meant to represent the down-to-earth presence and personal service of State Farm agents and employees.
State Farm has more than 19,000 insurance agents in communities across America. If you’d like help with insurance by meeting a real person, State Farm likely has a local office near you. The fact that State Farm uses Jake in its television ads is a sign of how important this “human face” is to the State Farm brand and its customers.
Not everyone wants to buy insurance online or on an insurance app. Many people still want the human element and personal advice that can come from personal interactions with their insurance company. If you want that personal touch, State Farm may be a good choice for your next auto insurance policy.
Read more: Check out our picks for the best car insurance companies
Concern about bundling home and auto insurance
One common message from Jake’s State Farm commercials is that you can save money by bundling your home and auto insurance. State Farm offers savings of up to $1,073 if you bundle the house and car. You might think that combining a house and a car is a very simple and unexciting idea, right? Well, Jake from the State Farm commercials makes it funny.
Here are some recent funny ads from State Farm.
“Combo Meal Nuggies”: Andy Reid is hungry for car insurance savings
State Farm’s Patrick Mahomes and Jake patiently explain to Chiefs head coach Andy Reid why assembling a house and car is like a delicious fast food combo meal of a burger and fries. (Coach Reid asks them to demonstrate again using chicken nuggets.)
‘Mahomes and MaAuto’: Travis Kelce doesn’t want to change his name
Jake from State Farm tries to convince Travis Kelce to change his last name to “MaAuto” so he can be “included” with Mahomes. (Travis Kelce is not happy with this plan.)
“Bundle Mantra”: The locker room pep talk was a smash hit
State Farm’s Jake joins Patrick Mahomes for a pep talk at the chalkboard in the locker room. Mahomes tells the football team that the entire season is about focusing on one word: “home and car package.” Players are confused: “That’s four words!” “Not if you collect them,” Jake answers knowingly.
Suddenly the locker room exploded, and the players became extremely excited! Their minds were blown by the amazing concept of bundling home and auto insurance! They begin chest-bumping each other, ripping their shirts to shreds, and throwing Gatorade at their heads. (Is that really all it takes to motivate football players? Maybe! But it’s a funny ad.)
minimum: State Farm’s Jake made our list of the best car insurance advertising characters because he has a friendly, reassuring presence. Even though Jake hangs out with star athletes and celebrity guests, he still represents State Farm’s friendly presence and personal service. Want to save money by combining home and auto insurance? State Farm can help.
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