Blog: Trust is the most important currency businesses have – lose it and you may never get it back


Trust is hard to gain, but according to Staysure CEO Finn Walsh, financial services companies often waste money when it comes to this most valuable asset.

Here he provides tips on how to protect it and not make avoidable wrong steps that harm customer confidence.

It is no exaggeration to say that public trust in institutions is declining – at Westminster, our political leaders are less popular than ever, and as we have seen in the news recently, even the oldest companies can get into trouble when they let their employees down. Employees lose public support.

All businesses, to some extent, trade on trust, but for those of us who work in the financial field…

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