AMC Theaters will release three new ads led by Nicole Kidman in theaters starting in March. diverse He confirmed it.
On March 1, a new 30-second version of the “We Make Movies Better” ad will debut in theaters at AMC locations across the country. AMC Theaters will then rotate through two more never-before-seen theatrical versions of the original pre-release trailer in the coming months.
“The overarching theme of the campaign remains the same: With cutting-edge technology, luxurious amenities and an unwavering commitment to excellence, AMC Theaters is the ultimate destination for moviegoers looking for unparalleled cinematic experiences. Quite simply, we make movies better,” a statement from AMC said.
AMC Theaters launched the “We Make Movies Better” ad campaign, featuring Oscar-winner Kidman, in fall 2021. The ad is known for the tagline: “Somehow, heartbreak feels good in a place like this.”
To celebrate the campaign’s first anniversary, Oscar-nominated screenwriter Billy Ray spoke diverse In 2022 about writing the famous AMC commercial.
“I was trying to think: What do I cherish about the moviegoing experience?” and “Why is it so important for people to listen to stories with 1,000 other strangers?” “What occurred to me is that there are some cathartic experiences that movies provide us,” Ray said of his famous “heartbreak” line. “We see our characters going through hell, and we cry about it. There’s something very cathartic about it because it feels bad. But it’s not like what they feel. They’re walking through the feeling for us. They’re walking through the devastation for us. And so our heartbreak Do “I feel good in a place like this.”