Two legacy media industry conferences, NATPE Global and Realscreen Summit, will be held in the same week and in the same hotel starting in 2025.
Both events are owned by Bronico Communications, which acquired NATPE from bankruptcy last year and staged the first retooled edition in January. NATPE’s venue, the InterContinental Hotel in downtown Miami, will once again be the location for the show as well as host Realscreen, which has been held in multiple cities in recent years.
From 3 to 7 February 2025, both events will present individual agendas and programmes. Realscreen, which focuses on unscripted works, will debut the week and there will be a day of overlap between the two before NATPE slots into the main content-focused programming slate.
Efficiencies, both from the event planning end and the company rep, are the goal of the move, organizers said.
The events will be co-led by NATPE CEO Claire McDonald, who will lead sales efforts as Senior Vice President of Revenue for NATPE and Realscreen. Mary Madiver, Executive Vice President of Realscreen, will lead the content teams as Executive Content Director for both events.
The collaboration between the shows will kick off in June at NATPE Budapest, with a Realscreen-branded format track part of the agenda.
“In this challenging climate, customers and buyers alike have demanded a single marketplace that meets the full scope of their business needs across their organizations,” Bronico CEO Russell Goldstein said in the official announcement. “In response, we are creating the most comprehensive content marketplace ever to exist in North America and an unbeatable value proposition.”
Madiver said Realscreen’s outreach and promotion activities “align perfectly with NATPE’s focus on creating a vibrant cross-industry space to grow local and international business relationships.”
Because participants are “looking for the most efficient and cost-effective way to do business,” Convergence “provides an exceptional forum to maximize commercial opportunities in both downstream sales and spectrum commissioning,” MacDonald said.