The effects of the strikes may have shaken the domestic box office by 13% compared to the same time last year, however, that’s not stopping Paramount, Universal and Disney from spending a record $7 million per 30-second ad to pitch their signature products on Super Bowl Sunday.
Despite its huge box office success, most major studio (and streaming) executives consider it only really temporary; The best way to get the final money and all the action is still in the theater, and what better time to do that before an audience of 100 million when the San Francisco 49ers and Kansas City Chiefs square off on Sunday.
Paramount Studios, whose sister linear network CBS and streaming service Paramount+ are broadcasting The Big Game (as well as Nickelodeon doing a “slimecast” to attract younger viewers), has three spots reserved, which can be streamed in advance of or after The Game: The Musical Biopic coming out on 14 February Bob Marley: One Love, Ryan Reynolds’ imaginary friend, directed by John Krasinski, if, Which dropped a teaser this morning (May 17) and the highly anticipated prequel A Quiet Place: Day One (June 28).
Disney may have a shorter theatrical schedule this year due to the strike, but the Mouse House won’t be on the sidelines as it traditionally sticks to pushes for Pixar and Marvel films. This year, it wouldn’t be a shock if we got a spot for a Father’s Day weekend release, Inside out 2 (June 14) and the first trailer and Reynolds action for Marvel Studios Deadpool 3 (July 26), which is seen by many in distribution as breaking the dam to the biggest third and fourth quarter at the box office.
Universal’s will likely leave a large footprint with potential locations for several big pictures, for example Tornadoesa sequel to the 1996 film (July 19), produced by DreamWorks Animation’s Kung Fu Panda 4 (Which is expected to be one of the saviors of March at the box office along with the Legendary/Warner Bros film) Sand Dunes: Part Two), the new horror movie Monkeypaw, Monkey man (April 5), the kickoff to summer and the centerpiece of SXSW Ryan Gosling – Emily Blunt movie Scapegoat (May 3). It’s also not a Super Bowl without Minions and after Illumination’s premiere drop Despicable me 4 (July 3) During the AFC Championship game two weeks ago, expect more banana-crazed creatures.
There’s a word for that Wicked: Part One The trailer will fall. It seems odd to drop a trailer for a musical feature adaptation during a huge sporting event, especially one that has so far been dated to November 27th. Studios typically do not promote during the Super Bowl any title opening after July; However, women are watching the big game, and Disney has shown their potential
Sony, although there is Ghostbusters: The Frozen Empire (March 22) and Bad Boys 4 (June 14) On the calendar, he didn’t book a spot during the big match. This is unusual for the Culver City group as the last time they made a run for a spot in the Super Bowl was in 2017 with the Ryan Reynolds-Jake Gyllenhaal sci-fi thriller life. Some studios are selective about their advertising spending.
Ditto for Warner Bros., they won’t be streaming any movie trailers even though they exist Sand Dunes: Part Two On the first of March. Generally, Warners has skipped Super Bowl spots, however, last year was an anomaly when it dropped the first trailer for DC’s the light. Per RelishMix last year, the light It was the second most viewed Super Bowl trailer online in the 24 hours after the game with 97.4 million views. This was a cold drop, meaning Warners didn’t tease it days in advance (which has become the norm for most studios). However, views don’t always translate to box office: flash It opened to a paltry $55 million and finished with $108.1 million domestic; This film was tied to its tabloid-heavy star of the time, Ezra Miller.