It may be a while before you can purchase another Applebee’s Date Night Pass.
The entire national chain sold out of the coveted $200 Date Night in the space of a minute on Monday, the day it officially went on sale.
The card, which is sold exclusively online, gives customers $30 off more than 50 meals at any Applebee’s location through 2025, according to the restaurant chain’s website.
“Due to popular demand, the Applebee’s Date Night Pass is sold out!”…Remember, Applebee’s is always a great destination for a date night,” the company’s website states.
“The excitement and demand from guests for Applebee’s Date Night Pass has far exceeded our expectations,” an Applebee’s spokesperson told USA TODAY.
The restaurant chain did not say how many tickets for the night were sold, but said that “there were tens of thousands of hungry guests waiting to try to get a ticket” just before the sale began.
Here’s what we know.
How have Applebee’s customers reacted to the Date Night Pass craze?
Many expressed their frustration on social media and blamed the Applebees website.
Bobby McHugh, User books “Spam has literally been updated @Apple Bee’s For date night and I didn’t even see the option to buy one. What did they sell, like 5 of them?
Another user, going by the name AsheIsMash, stated, “Listen, I’m not even mad if they sold 5. I’m mad because I emailed them to make sure I knew the right place and they gave me the wrong link. It seemed very disorganized, and they didn’t think about how we would feel after the fact Share on X.
“Within probably 30 seconds, the Applebees night ticket in my cart was available and then sold out,” another customer books.
On the other hand, the brand said that if they’ve learned one thing, it’s that “our guests are hungry for a date night at Applebee’s! We’re always looking for ways to make date night special for our guests,” according to a statement obtained by USA TODAY.
“Thank you to our fans for their interest in Applebee’s Date Night Pass.”
What is Applebee’s Date Night Pass?
The physical card, offered by the restaurant chain, gets you $30 off 52 meals and non-alcoholic beverages at any participating Applebee’s location through January 31, 2025.
Customers cannot begin using passes in-store until Thursday, February 1.
Will Applebee’s sell more night tickets?
It’s not immediately clear if Applebee’s plans to sell more nightly tickets this year, as the company’s website says only a limited number of exclusive tickets will be sold.
But joining the restaurant encouraged customers to “join Club Applebee’s for future updates.”
