Jimmy Donaldson, the YouTuber known as MrBeast, is used to evaluating the value of different products in his videos. Now, he’s putting another comparison to the test: X vs. YouTube.
Donaldson uploaded his first video directly to X on Monday, a re-upload of his YouTube video “$1 for a $100,000,000 Car!” Which he initially posted in September. This video upload to YouTube has received over 211 million views.
“I’m curious how much ad revenue a video will generate on X, so I’m re-uploading this to test it. I’ll share the ad review next week,” the creator said in a post on X.
The video had more than 52 million views on X as of Tuesday morning.
Elon Musk is courting creators and media personalities as X moves toward becoming a “video-first platform.” X said in a blog post dated January 9 It will continue to invest in creators, content partnerships and original content in 2024.
X announced last week that it will launch three new shows hosted by former CNN anchor Don Lemon, former U.S. Rep. Tulsi Gabbard, and radio sports commentator Jim Rome.
Convincing Donaldson to move from YouTube to X would be a major coup for Musk. As MrBeast, Donaldson has emerged in recent years as one of the most popular and profitable personalities on the internet, thanks in large part to his YouTube account, which now has more than 231 million subscribers.
He also said that he has big ambitions, which he hopes to achieve one day Emulating Musk’s success And that Cooperation with Musk It is a dream of his.
X first began sharing revenue with creators in July, and since then, Musk has promoted the platform as a destination for creators. Musk first suggested Donaldson post videos on X in December after Donaldson teased a new YouTube upload in an X post.
In response, Donaldson responded, “My videos cost millions to make, and even if I got a billion views on
Musk reshared Donaldson’s video, celebrating “MrBeast’s first live video on X!” CEO Linda Yaccarino too Promote this position: “The achievement has been unlocked and there is much more to come!”