As the heat builds around Bitcoin exchange-traded funds (ETFs), asset management firms approved by the US Securities and Exchange Commission have begun making announcements. BlackRock is the latest company to do so.
“Bitcoin is the original cryptocurrency with global adoption, and it has continued to maintain its dominance,” said Jay Jacobs, band leader.
BlackRock has a positive tone towards Bitcoin ETF
The announcement was made by BlackRock’s Head of Themes and Alternative ETFs, Jay Jacobs. He had a positive tone towards Bitcoin, noting that it will have “profound implications for the future of finance.”
He points out that similar to stocks, bonds and ETFs, the convenience that BlackRock provides can remove operational burdens and reduce associated costs such as tax reporting.
Furthermore, BlackRock assures its clients that a new era has dawned for Bitcoin, instilling confidence in its reputation and encouraging trust from its clients.
“Investors have taken notice, as have institutional and individual investors alike.”
He points out that the motivations for investing in Bitcoin vary. For some, it represents a potential store of value, while for others, it is seen as a “game changer” in the way money is traded globally.
However, he noted that navigating a cryptocurrency exchange to buy bitcoin, the most common way to obtain it, can be complicated for many investors. This underscores the simplicity that Bitcoin ETFs offer the same investors.
BlackRock Bitcoin ETF explained simply for novice investors
Overall, the ad showed a straightforward and easy-to-understand style, meeting the needs of the target audience. It appears to be targeting individuals who are not familiar with Bitcoin. Additionally, for those who may have tried it previously but lack a clear understanding of why to invest in this asset.
Jacobs assures clients that BlackRock is a leading ETF company with ETFs across a wide range of industries.
Read more: How to prepare for a BitcoinETF: A step-by-step approach
Jacobs explains that Bitcoin still holds the top spot despite the emergence of “thousands of other cryptocurrencies.”
Meanwhile, Bitwise launched an ad for Bitcoin, just weeks before the US Securities and Exchange Commission granted approval for Bitcoin spot apps.
However, the company chose a more fun and humorous approach to its advertisement compared to the serious approach taken by BlackRock.
In December 2023, BeInCrypto reported that the ad featured Jonathan Goldsmith. He plays on his previous role as the most interesting man in the world. He defends Bitcoin in the short ad:
“Do you know what’s interesting these days? Bitcoin,” the actor said.
Read more: Top 7 Platforms to Earn Bitcoin Signup Bonuses in 2024
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