Data ownership is driving the next big technology cycle


Unsurprisingly, it’s next The huge cycle in technology is booming in Brazil. The ecosystem in the fast-growing region has matured since 2012, resulting in unprecedented legislative reform, technological innovation, and a massive rise in global investments.

As with the classic advice “follow the money,” the latest major technological shifts from computing, telephone, Internet and mobile developments have evolved in parallel with more advanced payment methods that have helped consumers and businesses take advantage of them. The world is shifting from software to data, the lifeblood of AI training.

The convergence of big technology, finance, and government has enabled a new data economy. While AI is considered the next big thing, it is only part of the story because data is the “oil” that fuels AI. The first move in the mega cycle was the General Data Protection Regulation (GDPR) when the European Union championed data privacy in 2016. Brazil stepped up and established comparative data privacy rights, investing heavily in data infrastructure and regulation to enable citizens to leverage their personal resources. Data.

Many of the multi-billion-dollar AI investments have come from tech giants led by Amazon, Google, and Microsoft. Much of this money goes back to these strategic corporate investors in the fees they pay for access to their expensive cloud platforms.

There is a “cog in the wheel” for Big Tech and others – from biotech and healthcare innovators to big banks, big brands and their marketing agencies, and even governments – where free access to our collective personal data will likely dry up by late 2020: the same data The ones that power our AI systems and that we collectively produce in large numbers must be monetized, monitored and regulated.

However, a new system of data sharing that distributes ownership and control of that mission-critical data among ordinary citizens could create new models upon which startups can innovate. Our data could power a whole new data economy that could benefit each person who participates in it or not, depending on their decision-making process.

In short, the unrestricted use of personal data is about to end. It leads to the next mega cycle.

Data privacy will evolve into data ownership rights in 2024

Our data could power a whole new data economy that could benefit each person who participates in it or not, depending on their decision-making process.

The next huge technology cycle — in which ordinary citizens around the world own and control their AI-enabled personal data — began roughly a year before the global Covid pandemic. In early 2019, Apple CEO Tim Cook’s article in Time magazine calling for a historic package of reforms to protect and empower consumers helped spark a cultural and legislative shift away from unfettered access to and collection of our personal data. Apple has committed to more sustainable business operations moving into 2030, so we see an attempt to better align one of the world’s most valuable tech brands with clear and compelling social responsibility.

Regarding these issues, Cook wrote: “In 2019, it’s time to stand up for the right to privacy — yours, mine, all of ours. Consumers should not put up with another year of companies irresponsibly amassing massive user profiles and data breaches.” The seemingly out of control, fading ability to control our digital lives.

Since then, more data privacy regulations have emerged, and the ability to track consumer shopping habits and preferences has diminished. Some of the world’s most progressive thinkers, such as California Governor Gavin Newsom, have called for various forms of “new data dividends” that would provide a framework for ordinary citizens to receive value or monetary compensation for their data that they can exchange with various organizations. .

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